Solutions · Custom surveys

Ask anything — without losing the analytics spine.

Design bespoke instruments for DEI, wellbeing, change, or strategy questions. Keep Corpmetrix listening, AI, and reporting — with your brand and logic.

Full builderItem types & logic
BrandedInvites & survey UI
7 channelsDistribution
LiveDashboards
Survey design visual
Employee survey designBetter questions. Better decisions.Design every question with purpose.
Programme brief

Built for teams that need a clear programme owner.

Who it is for, what ships, and how we run it.

Also known as a bespoke employee survey, DEI survey, wellbeing survey, or custom organisational questionnaire.

01 · Audience

People analytics and HR teams with a specific decision — DEI, wellbeing, change, or strategy — that a stock engagement form cannot answer alone.

02 · Delivery

Design workshop plus self-serve build, or Corpmetrix-authored instruments with managed fieldwork.

What is included

Everything in the programme spine.

  1. 01Full survey builder with logic and item types
  2. 02Branded invites and survey UI
  3. 03Multichannel distribution
  4. 04Live dashboards and AI open-text analysis
  5. 05Optional action board
How we run it

From kickoff to proof.

A clear sequence leaders can brief in one slide.
01

Brief

Clarify the decision and the cuts leadership needs to see.

02

Instrument

Build items, logic, languages, and brand.

03

Field

Launch on the right channels with anonymity thresholds.

04

Report

Dashboards, themes, and sponsor-ready exports.

Confidentiality

Trust that holds up in the room.

Same k-anonymity model as core programmes — sensitive DEI and wellbeing cuts stay threshold-gated.

Built around you

Better questions. Better decisions.

Custom instruments with purpose — DEI, wellbeing, change, or strategy.
Custom surveys social design
Survey design visual
Employee survey designBetter questions. Better decisions.Design every question with purpose.
Bilingual custom survey visual
Every voice. Every language.Employee surveys in Arabic and English.
01 · Design

Build the instrument your question needs.

Likert, NPS, multi-select, ranking, open text, and branching — without a separate research stack.

Save templates, clone cycles, and keep item banks governed by your research team.

TypesLikert · NPS · multi · open
LogicBranching & piping
LibraryReusable templates
QAPreview · RTL check
DEI & belonging
Equity cuts with k-anonymity so sensitive programmes stay safe.
Wellbeing
Short instruments with clear escalation paths for people risk.
Change & strategy
Pulse the narrative after restructures, M&A, or tech shifts.
Channel performance
Q3 2026 · 24,000 recipients
Live
Email
Open rate
87%
WhatsApp
Response rate
96%
SMS
Response rate
78%
SSO Portal
Response rate
92%
QR Code
Completion
89%
Kiosk
Frontline
94%
02 · Brand & reach

Looks like you. Reaches everyone.

Logo, colour, and tone across invitations and survey UI — then send on the channels your workforce uses.

Frontline WhatsApp and corporate SSO land in one project with one anonymity model.

BrandLogo · colours · copy
ChannelsEmail · SMS · WhatsApp · QR
LanguagesMultilingual surveys
AuthSSO optional
03 · Analyse

Same insight engine as core programmes.

Live participation, AI themes on open text, heatmaps, and exports your sponsors already know how to read.

Custom does not mean starting from zero on reporting literacy.

AIComment clustering
CutsHierarchy & demographics
ExportsPDF · XLSX · API
ActionOptional action board
Comment intelligence
Sample · 3 of 4,281 open-text comments
AI
“My manager gives me space to try things, and I always know where I stand. That's why I've stayed six years.”
EmpowermentManager · positiveRetention
Sentiment · Positive
“The strategy changes every quarter and no one explains why. I don't know what my team is supposed to be for anymore.”
Purpose · gapCommunicationChange fatigue
Sentiment · Negative
“I appreciate the recognition programme, but the peers who deserve it most are the quietest ones.”
AchievementEquityProgramme feedback
Sentiment · Mixed

Scope your custom instrument.

Share the decision you need to make — we will propose item types, channels, and a reporting cut.

Book a demo All solutions